Destination Creation, Marketing and Programming:

FinWater Advisors builds entertainment destinations through ongoing venue management:

• Outdoor media consultation – FinWater has several on-going transactions with outdoor advertising companies and can supplement their commercial efforts with event activation and community promotion;
• Valuation of outdoor media – FinWater has comprehensive experience in valuing all forms of sports and entertainment media. These valuations can be a helpful tool in tenant attraction and retention;
• Assistance in attracting potential content providers – FinWater has extensive sports and entertainment relationships and can provide insight and experience in how these groups can be involved in maximizing visibility of your venue;
• Private Venue Experience - FinWater has over a decade of multi-use private venue experience and will apply this experience in helping promote your property as a premier entertainment destination;
• Legal and Governmental Experience – with several City government client and years of legal experience, FinWater can provide legal assistance regarding governmental and business based issues;
• Assistance in community relations, activation and consumer awareness – FinWater successfully launched the Denver Theatre District and has significant experience in working with local art and cultural communities; and
• Long term destination marketing - FinWater can help you create a sustainable structure for promotion, activation and partner formation with content providers and local arts and cultural groups including:
• Public and private communications regarding your signage and marketing efforts;
• Development of an appropriate signage plan;
• Management the economic relationship with your signage provider; and
• Assistance in the formation and administration of your entertainment and arts support structure.

Venue Management

• Development of negotiation strategies and objectives related to venue management agreement
• Negotiation and drafting of venue management agreement - issues may include:
• Financial responsibilities of the parties
• Team/tenant responsibilities
• Termination provisions
• Service and cost categories
• Booking and entertainment issues
• Naming rights and other sponsorship issues
• Team and venue marketing provisions
• Community Relations provisions
• Business Development provisions
• Maintenance and upkeep standards
• Presentation of venue management agreement to appropriate public and private entities
• Research and analysis regarding similar venue agreements and relationships – memorandum regarding same
• Venue operations and management issue consulting
• Team and venue sponsorship and marketing consulting
• Team and venue community relations consulting
• Financial issues review and analysis
• Site selection, economic impact analysis and political approval process consulting

Full Marketing Partnership:

Working with your executive and marketing team, FinWater Advisors will formulate objectives, strategies, and tactics for an integrated marketing campaign. Milestones, deadlines, and metrics of success will be defined together. As your marketing operating partner, FinWater Advisors assists your team in the planning, execution, and measurement of your campaigns.

Partial Marketing Partnership

FinWater Advisors also offers a host of individual and packaged solutions to suit your specific requirements. Partial marketing partnership solutions include:

• Marketing and Operating Consulting
• Brand Identity
• Collateral Creation
• Tactical Execution
• Website Development
• Search Engine Optimization
• Search Engine Marketing
• ROI Tracking Tools and Evaluation