As Principal of FinWater Advisors LLC, Woods is responsible for the creative and strategic marketing for FinWater Advisors, its media platforms and its clients. In this role, Woods also serves as COO of SportZu.tv, a video-based youth sport community focused on education, communication and entertainment for coaches, parents and athletes. Woods was a founding member of the launch team as Vice President of Marketing at IM&I Marketing Communications. Woods now oversees daily operations, project management and marketing direction for SportZu.tv.

Prior to joining IM&I, Patrick was the Director of New Business Development at The Bonham Group, an international sports marketing, evaluation and sponsorship sales company. During his time at The Bonham Group, Woods worked with a number of major corporate and property clients, such as: Kroenke Sports Enterprises; CITGO; the Atlanta Falcons; New York Life Insurance Company; Denver Public Schools; Piedmont Hospital, the Vancouver Canucks, PNC Bank, and the Indianapolis Colts. Patrick has evaluated more than 200 million dollars in sponsorships.

A native of Pacific Palisades, California, Woods graduated from the University of Oregon with a Bachelor of Science in Business Administration with an emphasis in Sports Marketing. Woods was inducted into the Chamber 100, a Denver Metro Chamber of Commerce program for up-and-coming business professionals.